With So Much Noise, Staying Silent Isn’t an Option—Here’s One Way to Start Standing Out

Scroll through any platform, and you’ll see it—people with half the experience and none of the expertise confidently leading conversations in your industry. Meanwhile, those who actually know what they’re talking about? Too often, they’re watching from the sidelines, frustrated but quiet.

I get it. You’re not interested in being an “influencer.” You don’t want to post just to post. But here’s the truth: In today’s world, if you’re not actively sharing your perspective, people less qualified than you will shape the conversation. And that’s not just frustrating—it’s irresponsible.

So where do you start?

Step One: Own Your Authority in One Key Space

• You don’t have to be everywhere at once. The fastest way to step up is to choose one platform where your industry is already listening and start showing up there consistently.

  • If you’re in corporate leadership, LinkedIn is a goldmine.

  • If your work is highly visual or creative, Instagram may be your space.

  • If you have insights that require deeper discussion, a podcast or guest appearances could be a powerful way in.

Once you choose your space, here’s your simple next move: Post once this week. Share a quick insight, a behind-the-scenes lesson, or a take on a trend in your industry. It doesn’t have to be perfect—it just has to start.

Because the longer you stay silent, the more room you leave for voices that don’t have your experience, your insight, or your ability to truly move the industry forward.

Where do you see the biggest gap in your industry’s conversation right now? I’d love to hear.